[AR]T MUSEUM

Thanks to the [AR]T Museum app, people around the world have been able to place virtually paintings and other art objects at their home and enjoy works of art that are usually only available in museums. The app appeared in response to the pandemic, which emptied museums around the world and deprived art lovers of the opportunity to visit their favorite places. In the United States and around the world, most cultural organizations have closed their doors by March 2020 due to the threat of COVID-19. Since then, security measures and closed borders have continued to restrict access to art and culture. By means of the [AR]T Museum app, Cuseum has proposed to solve this problem in an unprecedented way in order to inspire people during and after the pandemic through art and culture. Augmented reality experience virtually brings famous works of art from museums to people's homes, allowing anyone with a smartphone in their hands to turn their living room into a gallery. From Da Vinci's Mona Lisa to Grant Wood's American Gothic— there is something for anyone in the [AR]T Museum. In May 2021, the [AR]T Museum app was awarded as the best app for Art, Culture and Events in the Applications and Software category of the 25th Annual Webby Awards.

[AR]T Museum has challenged long-term concept of the perception of art through digital channels. Along with the release of [AR]T Museum, Cuseum also declared the results of a 10-month study of the neurological perception of original art works as compared to their representation in augmented and virtual reality and digital versions thereof. This innovative study supports the idea that AR and VR can provide an equally immersive aesthetic experience, the same as seeing original works of art in person in a museum. The study was held by a group of scientists headed by Dr. Pawan Singh, a world-renowned neuroscientist from the Massachusetts Institute of Technology (MIT) and showed that digital reproductions represented in augmented reality often improve brain activity compared to seeing original works of art. The audience of [AR]T Museum includes art lovers, travelers, museum visitors and people who strive to learn something new throughout their lives — everyone who likes art. Currently, the digital museum showcases works of art from the collections of the Louvre, the Metropolitan Museum of Art, the Art Institute of Chicago, LACMA and many others.