Museums and exhibitions have become the leaders in the number of online cultural projects created. Every fifth project out of 270 digital residents of the Culture Online web portal is a museum.
With that said, virtual exhibitions and online excursions have become the most popular formats. Digital residents of the Culture Online web portal include projects of the Tretyakov Gallery, the Hermitage, the Darwin Museum, the Kunstkammer and other museums of Russia. Music organizations and theaters are next after museums in terms of digitalization.
According to world statistics, a quarter of all museums in the world began to hold online events and release digital projects in 2020. More than 40% organizations have increased their activity on social networks as well.
For example, “One on One with Pushkin Museum” project by the Pushkin State Museum of Fine Arts became the winner of the Culture Online Award in 2020. It was launched by the museum in cooperation with the Moscow Committee for Tourism during the period of isolation. This is a cycle of eight tours of the main exposition dedicated to certain exhibits or halls. The museum and the Russia K TV channel have also created a series of films about the exhibition “From Durer to Matisse. Selected drawings from the collection of the Pushkin State Museum of Fine Arts”.
A striking example of the integration of modern technologies and fine art is “Museum of Lost Paintings” project by Russia Today International News Agency – another winner of the Culture Online Award in 2020. This is a virtual reality project where you can see 17 previously lost pieces of Russian art, which were restored in VR: ancient icons and paintings by Vasily Vereshchagin, Konstantin Korovin, Arkhip Kuindzhi, Apollinary Vasnetsov, Isaac Levitan, Ilya Repin and other famous artists.
According to the portal “Culture Online”, the largest number of online projects in Russia has been released by cultural organizations from Moscow, St. Petersburg, Stavropol Region and Novosibirsk Region. Today, there are projects from 43 regions of the country presented on the platform.
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