"Multogram" Animation Studio
A comic web series based on literary works.
A new book about Harry Potter was released and I was uncertain whether I wanted to read it or not. I thought then how great it would have been if there had been a short modern retelling or a trailer to intrigue me, so that I would want to read the book. There was nothing like that, so I decided to do it myself! That’s why I’m sure that any cool idea is the one its author needs! It means someone else needs it as well! "Multirature" is not just brief retelling. The goal of Multirature is to make someone who dislikes reading see it in the Internet, laugh and think, "What a cool piece of writing, I’m gonna go read it!". We promote fashion for reading and popularize the Russian literature.
In our times, the most popular content is hype, goofy one. In comparison to it, any other content will be lost in terms of views and recommendations, or any other place where the audience might see it. So, the most challenging thing is to promote useful entertaining content. However, we manage just fine: we are present in all social media, at festivals, in online movie theaters: Kion, Kinopoisk, Ivi, and so on.
Its valuables are the effect and the useful end goal the project is seeking. Our project is not about hype, it’s useful and relevant at any time. Its value is promotion of the Russian culture, literature through the entertaining animation content in the Internet among the youth. The "Multirature" web-series is a part of "MultiKnowledge", our large media project, and after "Multirature" we went further: currently we have released 2 more web-series – "MultiSpace" and "MultiHistory", and in the autumn we will present another one, "MultiGeography".