Saint Petersburg TV Channel held an unprecedented Hermitage Day telethon in December 2019. Special project dedicated to the 255th anniversary of one of the largest cultural institutions in the world was broadcast live.
8 hour-long discussion was held in the General Headquarters and related to the issue of presenting the Hermitage as the most important "news maker" and the "ambassador" of St. Petersburg and Russia in the world, as well as the center of attraction for tourists.