ANO Association of Musicians of the Urals
One of the largest music festivals in Russia, which has been held annually since 2015 in Yekaterinburg.The city centre sounds in thousands of voices. World-renowned and young musicians perform their music for everyone.
- If you already have successfully implemented projects, we would advise supplementing them with a digital component and adapting them to the online format. It’s pointless to deny the impact of modern technology on all areas of our lives, so the best solution is to evolve and adapt to change. Art and culture are areas that should be accessible to everyone from anywhere on the planet, so digitalization is a great opportunity to expand the audience! Of course, any development carries a costs and requires due courage; for instance, in our case, we needed to organize high-quality online broadcasting from more than 10 sites throughout the city. If you don’t have a project yet, don’t be afraid to experiment! Create something very bold and modern, because we all set limits for ourselves. We believe that the brightest and most memorable projects are the implementation of the most daring fantasies into real life. We decided in favor of an online broadcast of the festival because we realized that its geography is much wider than it seems. It’s not just Yekaterinburg, but other cities as well. The festival transcends the borders of Russia and we want to give people from all over the world the opportunity to enjoy high quality, essential music of different genres!
- It is difficult to highlight the challenges of any particular stage of the project, because Ural Music Night is the largest open-air festival in Russia. The number of artists and visitors is not only our pride, but also the challenge we face year after year. We want to make the festival comfortable, accessible and convenient for every guest, but when it comes to hundreds of thousands of people, it is certainly a scope that has an impact.
- The goal of Music Night is to make music accessible to everyone, and we think we are succeeding! This is the music of dozens of genres and styles which can be heard by every resident of Yekaterinburg, Russia and the world if you come to any of the free venues around the city or open a broadcast on the official site or in the project’s community on VKontakte. Do not do a project just to do a project. Everyone has problems that concern them or their loved ones. Think about how you can solve this problem, what can be improved, changed? Then the idea will come up by itself.