Rosselkhozbank launched Your Place in the Countryside initiative to foster and advance agritourism in Russia through an innovative platform connecting farmers, travelers, and travel agencies.
This resource serves as a marketplace for offers, covering various services and options. The project aims to promote rural tourism, support farmers, and develop accessible tourist routes for city dwellers wishing to immerse themselves in rural culture, explore local agricultural production, and enjoy natural beauty. The platform allows tourists to select agro-estate tours based on dates, location, and types of activities, such as tastings, educational workshops, and interactions with farm animals, with options for online booking and detailed tour information.