Images, colors, and style of the clips were designed by artists and animators inspired by the aesthetic of authentic Soviet era items from the collection of the Museum of Contemporary History of Russia. Each video ends with a short story about a museum exhibit directly related to the theme of the video. This way, the clips fulfill an educational function and invite to continue the acquaintance with history at the museum. Because of the project’s format — an animated comic book — the authors deliberately decided against including the so-called "debatable issues" of the 20th century history, such as the 1917 Revolution, Civil War, collectivization, and mass repression of the 1930s–1950s, since presentation of such sensitive topics in an entertainment format could upset the audience.

The project themes are mostly related to the positive aspects of the "Soviet" phenomenon. Goals: 1. Create quality content for young people to learn about the Soviet period of national history; 2. Promote critical thinking and responsible attitude to assessment of the historical past of the country among the younger generation of Russians. Objectives: 1. Prepare a series of videos about events and phenomena that originated from and existed in the USSR; 2. Distribute the content among the target audience, reaching a cumulative effect of at least 4,650,000; 3. Popularize museum collections on Soviet history, attract the attention of young audiences to the Museum of Contemporary History of Russia.