Krasnoyarsk Regional Philharmonic
It was the first time that classical music was played in such a symbolic place — at the Krasnoyarsk Hydroelectric power station. It was performed by the chamber group of the Siberian Youth Orchestra when water gates were open.For the purpose of classic art popularization, presentation of chamber group of the Siberian Youth Orchestra and attracting attention to the heritage of Siberia, it was decided to create a unique video.
Fear not to take risks: generate creative ideas even if they are above and beyond. Choose the ideas that is groundbreaking, relevant and capable of evoking emotions in the viewer / follower. Analyze legal issues: copyrights, access to objects, federal/regional regulations restricting mass events, shooting content, and so on.
Hydroelectric power plant is a closed facility, we had to request official permits from several decision makers and justify the importance of the event. Drone filming was prohibited and we had to apply for a special permit; the whole team got through a technical instruction: what is allowed to be filmed and what is strictly prohibited. Siberian Youth Orchestra consists of children 14 years old and more. In order to take children to the hydroelectric power station, we ordered a special bus with a license to transport minors, registered the route with the traffic police. All authorization documents must be kept printed by a responsible person and submitted if requested.
We are a team of the Krasnoyarsk Regional Philharmonic. We have implemented several online projects in the time of the pandemic, which covered almost 1 million followers. We realized that our audience is ready to interact with us online, outside of the halls of the Philharmonic. That is why we must surprise, enlighten and motivate it to choose the Philharmonic as a leisure activity. This promo video was viewed by more than 300 thousand people, we told the whole world about the Siberian Youth Orchestra, how the unique hydroelectric power plant facility looks like when the gates are open, and introduced Jan Sibelius with his romantically-tragic "Sad Waltz" to many followers.