Independent project aimed at creating and hosting online photo exhibitions. Each exhibition has its own concept and configuration and is available to the audience within one month only.
When we create an exhibition, we actively interact with a photographer and try to find an exhibit configuration that would allow us to reveal the material in the most precise way; we also consider how photo is perceived from the screen. The idea of a virtual gallery has been in the air, since photo images have been existing online in quite limited forms. Therefore, we strive to create a special style of photo presentation online. We rely in many ways on our experience in creating exhibitions offline, but we do try to use opportunities that virtual environment provides as well.
The most difficult thing is communication with the authors. It's also hard to come up with something new and avoid cliches.
Such projects are needed by the audience most of all. Many outstanding photographers remain unknown, or to be more exact, their works drown in an endless visual stream. We want our gallery viewer to stop and to get inside slowly into a special photographic vision of each author.