ARTISAN’S WAY

Ekaterina Zatuliveter

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Intensive online program where artisans develop their product through reinterpretation of traditions and local cultural codes in cooperation with a mentor designer and a business expert.

The concept of the project is to combine traditions and contemporary design. Its mission is to form a culture of searching for meanings of product creation for artisans.

As part of the accelerator program, mentoring designers work with artisans and experiment with materials to make traditional crafts more up-to-date, meanings and visual images - more clarified. Business mentors set personal mission and motivation for the artisans, help them to elaborate a system of sales and improve their processes. Experts and practitioners offer artisans their lectures and workshops on marketing, sales, history of crafts, copyright and design.

Ekaterina Zatuliveter, founder and ideologist of the Artisan's Way project, is a social entrepreneur, expert in the development of smaller towns and villages and a finalist for the Forbes Woman Mercury Awards. Her team features business psychologists and coaches, designers and artists, government relations managers and successful entrepreneurs from various regions of Russia.