Gonzo Design Studio
Multimedia project about important family and social values in Kyrgyzstan.Ak Bata. Blessing for You— is an online platform initiating a dialogue on family values in Kyrgyzstan as part of the projects of the Open Line Fund for the Prevention of Domestic Violence.
Design thinking is a universal tool for creating or improving projects of any type. It combines a coherent logic of defining the stages and outstanding creative approaches for generating ideas and developing concepts. This is the most important tool for us in Gonzo-Design when we are working on the projects.
Design thinking is activated when the task is very complicated and standard analytical approaches do not work. Such projects often start from a zero point, if not to say from a minus one: you realize that something has already been done but you have to take a step back and start anew. ⠀ When I finalized the project steps, I got 10 of them: 1. Setting the task; 2. Research; 3. Creating an idea; 4. Concept development; 5. Concept verification; 6. Financial analysis; 7. Prototype development; 8. Prototype verification; 9. Finalizing; 10. Launch. Afterwards, I reduced this list to 4 points. Instead of the steps, I got the values of design thinking that we at Gonzo follow when creating our projects: 1. Human-centricity; 2. Creativity; 3. Innovation; 4. Antifragility. You can learn more about the projects from the lectures of the Gonzo-Design founders (Alexey Poleukhin andKsenia Diodorova) on YouTube.